Deedster scales up climate action globally


Climate enterprise, Deedster today announced it had selected Sustainalytics, a leading global provider of ESG research, ratings, and data, to provide the firm carbon intensity research.

Since 2016, Deedster has offered gamified and data-driven technology to encourage businesses and their customers to accelerate the transition towards sustainable living.

To enhance its offering, Deedster will use Sustainalytics’ carbon intensity research to better calculate the climate impact of individual climate footprints and gain access to data across new industries.

Sustainalytics’ Carbon intensity research provides the latest reported scope 1 and 2 greenhouse gas (GHG) intensity and emissions for over 10,000 companies.

“We are delighted that Deedster has selected Sustainalytics’ Carbon intensity research to enhance its product offering to its clients,” says Andrea van Dijk, Sustainalytics’ Executive Director of Client Relations. “Our research will help the firm to gain deeper insight into company carbon emissions and access data across a wide range of industries.”

With their latest product, Deedster Retail, the company has taken necessary steps towards scaling up climate action and reaching a global crowd, primarily through banks and retailers.

“Deedster Retail is climate action on your platform. It is a Saas solution that helps banks and retailers empower customers in their daily steps towards sustainable living while strengthening their sustainability offerings and brand.” says Niclas Persson, CEO at Deedster.

“With Sustainalytics, we can calculate the climate impact for every transaction worldwide. For individuals, this could mean that they instantly see their carbon footprint by logging into their bank. We also offer tailored and data-driven suggestions on how to decrease your footprint in an easy and fun way. We know that will encourage the many to make small but essential changes in their lifestyle and speed up the transition towards a sustainable future.”

Deedster—climate action made easy and fun

Deedster enables the shift to a more sustainable future by developing tools and technical solutions that engage customers and employees in taking climate action.

Founded in 2016, Deedster snowballed, and today we work with some of the world’s biggest banks and brands, reaching millions of consumers and employees across 50 markets in 18 languages.

With our SaaS -solution, Deedster Retail, Deedster puts climate impact and lifestyle choices in a personal consumption and savings context. With Deedster at Work, we spark employee engagement around sustainability and NetZero transitions by raising climate awareness at your workplace and turning it into climate action — in a loving setting. The planet calls for teamwork, so why not start with your team?

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