Insights from our recent CSR Roadmap webinar by AXA Climate, Deedster’s and Telecom.
The world of business is being reshaped by overlapping crises: geopolitical tension, accelerating climate change, biodiversity loss, and widening social divides. These challenges aren’t just background noise anymore — they define the playing field for growth, innovation, and trust.
For any organization today, CSR and sustainability isn’t a side project or a reporting requirement. It’s becoming the backbone of resilience and long-term competitiveness. Yet even with bold goals on paper, many companies still wrestle with the same question: how do we turn strategy into real change?
That’s why Deedster teamed up with AXA Climate School to host a webinar digging into the heart of this challenge. Together with voices from Deutsche Telekom, we explored what it actually takes to embed sustainability across an organization — from leadership choices to employee culture — and how resilience can become your strongest competitive edge.
Because here’s the good news: while the road ahead is complex, it’s also full of opportunity for those ready to unite their people and integrate sustainability into everything they do.
Watch the Webinar Replay 📽️
Did you miss it? Don’t worry, you can watch the full discussion
The conversation
The discussion brought together:
- Carina Kjellberg, Business Development & Sales at Deedster
- Stephan König, Group Corporate Responsibility & Head of Sustainability Strategy at Deutsche Telekom
- Guided by Lucas Brockmeier from AXA Climate School
In this CSR webinar they explored how to set and get started with a sustainability roadmap and what are the building blocks of real transformation: integrating sustainability into core business strategy, shaping a strong company-wide sustainability culture, and embracing resilience as a business imperative.
Key Takeaways:
🔑 Make sustainability part of your core strategy
The most successful organizations embed sustainability into business goals, not as an add-on but as a central driver of innovation and value.
🔑 Culture drives change
Strategies don’t succeed without people. Fostering a culture of sustainability – where every employee feels part of the mission – is crucial for long-term impact.
🔑 Resilience is the new competitive edge
In a time of climate risks, nature loss, geopolitical instability, and tightening regulations, building resilience isn’t just about risk management – it’s about future-proofing your business.
🔑 Beyond carbon: address nature and biodiversity
We can’t stop at carbon emissions alone. Tackling biodiversity loss and regenerating nature are the next frontiers for corporate sustainability.
Why This Matters Now
In a world facing war, social unrest, climate change, and breached planetary boundaries, the need for resilience has never been greater. The winners of tomorrow will be those who bring people together, involve every level of their organization, and integrate sustainability into everything they do.
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