Enabling the shift towards Sustainable Living

Meet the Deedster team

The world needs more climate action. That’s why we made it our mission to inspire people to act for the climate every day!

Realizing the severity of the situation, we are accelerating true climate action at a scale for your customers and employees.

Are you game? Say hi to the Deedster team and we’ll get you started today!

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Our Mission

We accelerate everyday actions towards sustainable living

Our Vision

A cool future for coming generations

The Deedster Way

We are aware that change in complex matters is difficult. For starters, we need to figure out what to do. This is why Deedster brings you the latest science through personalized technology, empowering you to achieve true climate action in your life. Then we focus on having some fun on the way! Yes, changing our behavior is easier done with a smile on our faces. 

The future needs brave individuals and organizations, ready to lead the way. Because what we do as individuals really matters. By pushing the first domino piece you can spark an unstoppable movement of climate action. That is what we need to do. Deed by deed.

The Deedster Way from Deedster on Vimeo.

Sustainability Goals

Together we create history. And the future.

Small actions, when multiplied by millions of people, can transform the world. We work with Agenda 2030 and the Sustainable Development Goals 12 and 13.

SDG 12 Responsible Consumption and production
Sustainable Development Goal 12
Ensure sustainable consumption and production patterns
SDG13 Climate Action
Sustainable Development Goal 13
Take urgent action to combat climate change and its impacts

The Deedster story

August 2016 August 2016
December 2016 December 2016
May 2017 May 2017
September 2017 September 2017
May 2018 May 2018
October 2018 October 2018
March 2019 March 2019
June 2019 June 2019
Augusti 2019 Augusti 2019
March 2020 March 2020
June 2020 June 2020
September 2020 September 2020
October 2020 October 2020
November 2020 November 2020
March 2021 March 2021
March 2021 March 2021
April 2021 April 2021
April 2021 April 2021

August 2016

We have a plan

After many hours of brainstorming, we decide to create a digital platform for sustainable consumption. The goal? Positive climate impact.

December 2016

The big step

Co-founders Monika, Daniel, Anders and Niclas leave their other jobs, register the company and give more than 100% to Deeds.

May 2017

Prototype and test

We prototype, test, and adjust, at high speed. During the summer of 2017 the first 200 testers use the app (at this stage called) Deeds!

September 2017

Development

We focus on development and getting closer to our user base. We see a potential to design a version for companies and organisations.

May 2018

We go live!

After hard work, intensive testing and feedback rounds, we release the first version aimed towards companies.

October 2018

Bigger team

The team is expanding and we move to a new office!

March 2019

Earth Hour Challenge

With WWF, we launched the first Earth Hour Challenge. Participants completed 48 000 climate actions avoiding 256 tonnes of CO2e!

June 2019

Breakit Impact Challenge

The large e-commerce platform Apotea challenged all companies in Breakit Impact Challenge in an exciting Deedster Challenge. Congrats to Storytel!

Augusti 2019

Deedster Challenge keeps growing

Over 150 companies and organisations have now engaged their employees in a Deedster Challenge!

March 2020

Earth Hour

Running Earth Hour Challenge together with WWF. Thousands of participants deeding for the planet and saving 266 tonnes CO2.

June 2020

Deedster Inside

Launched Deedster Inside – our green SaaS solution for the climate!

 

September 2020

Sustainalytics

Partnering with Sustainalytics, a global leading provider of ESG research, getting access to carbon intensity research across industries.

October 2020

Nordic Women in Tech Award

Nordic Women in Tech Award nominated co-founder Monika in the category Digital Leader of the year!

November 2020

Best Sustainable Site

Winner in the category Best Sustainable Site 2020! Awarded by IDG.se

March 2021

Launching Retursmart with Qliro

Launching Retursmart in cooperation with Qliro, enabling users to see how their individual e-commerce returns impact the climate. A first step toward a more climate conscious e-commerce. 

March 2021

Selected to Maze X Startup Accelerator
Selected as one of ten European impact startups to be part of Maze X accelerator 2021! 

April 2021

500.000 deeds done by our community

Hitting the milestone of 500 000 deeds for the planet! We are so humbled passing this milestone. Half a million deeds – wow!

April 2021

Lifestyle climate footprint with Qliro

Launching our Lifestyle Climate Footprint service, directly inside Qliro´s app. Now 2.5 million app users can project the climate impact of their individual lifestyle – with our Deedster Inside solution!

August 2016 August 2016
December 2016 December 2016
May 2017 May 2017
September 2017 September 2017
May 2018 May 2018
October 2018 October 2018
March 2019 March 2019
June 2019 June 2019
Augusti 2019 Augusti 2019
March 2020 March 2020
June 2020 June 2020
September 2020 September 2020
October 2020 October 2020
November 2020 November 2020
March 2021 March 2021
March 2021 March 2021
April 2021 April 2021
April 2021 April 2021

August 2016

We have a plan

After many hours of brainstorming, we decide to create a digital platform for sustainable consumption. The goal? Positive climate impact.

December 2016

The big step

Co-founders Monika, Daniel, Anders and Niclas leave their other jobs, register the company and give more than 100% to Deeds.

May 2017

Prototype and test

We prototype, test, and adjust, at high speed. During the summer of 2017 the first 200 testers use the app (at this stage called) Deeds!

September 2017

Development

We focus on development and getting closer to our user base. We see a potential to design a version for companies and organisations.

May 2018

We go live!

After hard work, intensive testing and feedback rounds, we release the first version aimed towards companies.

October 2018

Bigger team

The team is expanding and we move to a new office!

March 2019

Earth Hour Challenge

With WWF, we launched the first Earth Hour Challenge. Participants completed 48 000 climate actions avoiding 256 tonnes of CO2e!

June 2019

Breakit Impact Challenge

The large e-commerce platform Apotea challenged all companies in Breakit Impact Challenge in an exciting Deedster Challenge. Congrats to Storytel!

Augusti 2019

Deedster Challenge keeps growing

Over 150 companies and organisations have now engaged their employees in a Deedster Challenge!

March 2020

Earth Hour

Running Earth Hour Challenge together with WWF. Thousands of participants deeding for the planet and saving 266 tonnes CO2.

June 2020

Deedster Inside

Launched Deedster Inside – our green SaaS solution for the climate!

 

September 2020

Sustainalytics

Partnering with Sustainalytics, a global leading provider of ESG research, getting access to carbon intensity research across industries.

October 2020

Nordic Women in Tech Award

Nordic Women in Tech Award nominated co-founder Monika in the category Digital Leader of the year!

November 2020

Best Sustainable Site

Winner in the category Best Sustainable Site 2020! Awarded by IDG.se

March 2021

Launching Retursmart with Qliro

Launching Retursmart in cooperation with Qliro, enabling users to see how their individual e-commerce returns impact the climate. A first step toward a more climate conscious e-commerce. 

March 2021

Selected to Maze X Startup Accelerator
Selected as one of ten European impact startups to be part of Maze X accelerator 2021! 

April 2021

500.000 deeds done by our community

Hitting the milestone of 500 000 deeds for the planet! We are so humbled passing this milestone. Half a million deeds – wow!

April 2021

Lifestyle climate footprint with Qliro

Launching our Lifestyle Climate Footprint service, directly inside Qliro´s app. Now 2.5 million app users can project the climate impact of their individual lifestyle – with our Deedster Inside solution!

Our Team ↓

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Marlena Batist
Head of Marketing
marlena@deedster.com
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Emilie Sæther

Head of Content Creation
emilie@deedster.com
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Russ Kiselev
Backend Developer
russ@deedster.com
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Anders Corlin
Backend Developer
ac@deedster.com
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Andreas Mattsson
Tech Lead
andreas@deedster.com
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Agnes Rembe
Head of UX and Communications
agnes@deedster.com
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Anders Åkerlund
Sales/Legal and Co-founder
anders@deedster.com
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Daniel Dellham
CTO, Sustainability and Co-founder
daniel@deedster.com
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Monika Martinsson
CPO and Co-founder
monika@deedster.com
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Niclas Persson
CEO and Co-founder
niclas@deedster.com
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Dorrit Kromann

Sales Denmark

dorrit@deedster.com

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Tove Lundgren

Project Manager

tove@deedster.com

Join our team!

Partners

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Media

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"The apps that help you make smarter choices"

Jill Eriksson

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"The Deedster app has taken climate calculators one step further."

Martin Appel

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"Her company should make it fun to live climate smart"

Mimi Billing

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"Venture capital for a new app that calculates your footprint"

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"By combining sustainability goals with gamification, they evoke a change in the behavior of their users."

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