Empowering Brokers in Sustainability with AG Insurance

Driving sustainability with AG Insurance.

Across sectors, sustainability and climate ambitions remain high in 2025, but the need to acknowledge the dependence on activating people is lagging behind. Inspiration can be drawn from the running sustainability solution found in Belgium by AG Insurance.

In contrast to the general discourse in media and politics, companies and financial institutions continue to maintain — and even raise — their ambitions in sustainability. Yet ambition alone isn’t enough. The gap between pledges and measurable impact often comes down to the people who can make it real: employees, brokers, SME owners, and customers. Their sustainability and climate literacy, willingness to act, and ability to integrate sustainability into daily decisions, business strategies, and client advice ultimately shape whether targets translate into measurable progress.

Engaging these people with accessible digital tools is one of the most powerful, and often overlooked, ways to scale climate and sustainability efforts. This is why we at Deedster is particularly excited to be involved in providing the technology behind AG Insurance’s initiative, helping close this gap by empowering insurance brokers.

AG Insurance Leading the Way in Sustainability with Go4Impact

In 2022, AG Insurance launched Go4Impact, the first initiative of its kind in Belgium to help brokers understand and reduce their own carbon footprint. The solution combines a simple carbon calculator with a tailored reduction actions, all designed around brokers’ reality, powered by Deedster’s Climate Action Portal technology.

This is practical sustainability impact at scale. Now in its third year, Go4Impact continues to empower brokers with insights into their own impact and help them take measurable steps toward lowering emissions.

At AG’s 4th Sustainability Day this year, the initiative was highlighted as a key lever for sustainability action.

Edwin Klaps, Managing Director, AG Insurance, via Linkedin:

“Through Go4Impact, the first initiative of its kind in Belgium, we support brokers in turning sustainability ambitions into practical, impactful actions for their business and their clients.”

The Role of the Insurance and Financial Sector in Net Zero

The insurance and finance sectors hold immense influence over the net-zero transition, through the risks they price, the products they design, and the networks they reach. But financial levers alone can’t deliver decarbonisation. Without the engagement of the people who use and deliver these services, ambition risks stay on paper.

AG’s sustainability approach shows what’s possible when networks of brokers are empowered to understand their impact and take action as part of their business. And the potential for these sectors are huge if they acknowledge the opportunity of engaging the people behind every transaction, loan, or policy.

The Human Multiplier in Action

Brokers as climate actors: By measuring their footprint and taking small steps, brokers become part of the transition.
Simple tools lower barriers: A simple survey-based calculator and practical deeds make participation easy.
Shared purpose scales impact: When a major insurer and its network align on climate action, progress multiplies.

This is precisely the kind of human multiplier effect we champion at Deedster: give people knowledge, tools, and data — and they’ll drive the change.

Scaling Impact — From Brokers to Banks

What AG Insurance started in Belgium with brokers is part of a larger global movement: empowering people through data and insight.

For banks and other capital providers, the next frontier lies in the SME segment — a vast, often invisible source of financed emissions. Measuring these emissions has long been a challenge: data is fragmented, static, and based on outdated proxies.

The technology used for AG Insurance sustainability initiative with their brokers are now heading in a very interesting direction, taking on the burning issue of financed emissions compliance and risk assesment for banks with large SME portfolios. The new solution incorporates the proven technology from Go4Impact with emissions-enriched transactions, referred to as the Financed Emissions Platform.

This technology gives banks and capital providers a clear, automated view of their SME portfolio’s climate footprint — unlocking:

Seamless ESG compliance head start with real SME insights
Better risk mapping & mitigation for credit and climate exposure
Growth opportunities for green financing
And a scalable solution for guiding SMEs toward net zero

Automated. Granular. Cost-effective. And above all — empowering.

Because data should not only report on progress. It should drive it.

With emissions-enriched transactions, we at Deedster aim to scale that impact across entire banking portfolios — turning finance into a lever for climate action, powered by data and people.

Want to see how emissions-enriched transactions can unlock real SME insights for reporting and risk management?