Case Study

The Journey to Everyday Sustainability

Discover how BNPP Portugal make sustainability second nature with Deedster


In 2023, BNPP Portugal launched The Journey for Impact — a three-year, nationwide employee initiative designed to embed sustainability into the organization’s culture, mindset, and daily operations. As part of this effort, Deedster provides a digital engagement platform that enables nearly 2,000 BNPP employees to take meaningful action toward a more sustainable future.


The initiative has already made a significant contribution to the bank’s broader ESG strategy, reinforcing its commitment to global sustainability goals and strengthening its position as a responsible, forward-thinking employer.

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BNP Portugal - Employee Engagement Case Study