Exponential Roadmap Initiative

Deedster steps up exponential climate action-joins Exponential Roadmap Initiative and Race to Zero

Deedster joins the Exponential Roadmap Initiative, joining forces with innovative, transformative, and disruptive businesses committed to halving emissions before 2030 towards net zero, and who go further than decarbonisation of their own and value chain emissions, also integrating climate deeply in business strategy and influencing climate action in society, as outlined in the 1.5°C Business Playbook.

The Exponential Roadmap Initiative is for innovators, transformers, and disruptors taking action in line with 1.5°C, with the mission to halve emissions before 2030 through exponential climate action and solutions. In announcing the partnership with the Exponential Roadmap Initiative, impact company Deedster join the United Nations’ Race to Zero campaign, the largest ever alliance committed to taking rigorous and immediate action to halve global emissions by 2030 and deliver a healthier, fairer zero carbon world in time.

In joining the Exponential Roadmap Initiative, Deedster commits to halving emissions before 2030 towards net zero throughout the value chain, as well as integrating climate deeply into business strategy and influencing climate action in society, as outlined in the 1.5°C Business Playbook.

“Deedster exists to enable a shift to sustainable lifestyles and spark climate engagement among our corporate customer’s employees and consumers globally. Exponential Roadmap Initiative and Race to Zero are amazing projects, focused on elevating climate action across the world, and we are thrilled to contribute to this important work,” says Daniel Dellham, CTO and co-founder at Deedster.

“We are delighted that Deedster joins other front runners in climate action within the Exponential Roadmap Initiative. To halve global greenhouse gas emissions by 2030 requires radical collaboration. We, therefore, bring together innovators, transformers and disruptors with a common mission to halve global emissions by 2030 through concrete action.

To succeed, we need companies to shift towards providing solutions that are good for climate and nature and to cut their emissions rapidly. But we also need to enable wealthy people to shift to sustainable, low carbon lifestyles, accelerating the demand for such solutions exponentially. Deedster contributes by providing innovative solutions for companies and organizations, that inspire people and employees to act for the climate every day”, says Johan Falk, Head of Exponential Roadmap Initiative and lead author of the Exponential Roadmap and the 1.5°C Business Playbook.

The 1.5°C Business Playbook, is a guideline for companies and organisations of all sizes to exponential climate action, helping them to align with the 1.5°C ambition. Anchored in the latest science, it focuses on simplicity and speed. The Playbook is based on four pillars: to reduce the company’s own emissions, value chain emissions, integration of climate in business strategy, and influencing climate action in society. The Playbook is a spin-off from the Exponential Roadmap, a science-based cross-sector collaboration launched in 2018. It highlights 36 solutions with exponential scaling potential to halve global greenhouse gas emissions by 2030. The roadmap shows how we can build a stronger, more resilient, and future-proof global economy and increase human prosperity and health—within the planetary boundaries.

Press contact:                                                            

Anna Almberg, Press Contact Exponential Roadmap Initiative, anna.almberg@exponentialroadmap.org +46709816782           

Daniel Dellham, Press Contact Deedster    
daniel.dellham@deedster.com, +46705807040                               

About the Exponential Roadmap Initiative:                                              

The Exponential Roadmap Initiative is for innovators, transformers, and disruptors taking action in line with 1.5°C, with the mission to halve emissions before 2030 through exponential climate action and solutions. The Exponential Roadmap Initiative is an accredited partner of the United Nations’ Race To Zero, and a founding partner of the 1.5°C Supply Chain Leaders and the SME Climate Hub.

About Deedster:

Deedster enables the shift to sustainable lifestyles using technology, gamification, and climate data. Anchored in the latest climate science, Deedster’s tech solutions automatically calculate individuals’ climate impact based on their purchase habits and provide them with personalized deeds and actionable insights on how to transit to greener habits. Since 2016, Deedster has engaged millions of users with their product, Deedster Retails, focussing on banks and the financial sector, and over 65.000 employees with their product Deedster at Work. Deedster has worked with over 150 companies across 30 countries.

About the Race to Zero Campaign:

Race to Zero is the UN-backed global campaign rallying non-state actors—including companies, cities, regions, financial and educational institutions—to take rigorous and immediate action to halve global emissions by 2030 and deliver a healthier, fairer zero carbon world in time. All members are committed to the same overarching goal: reducing emissions across all scopes swiftly and fairly in line with the Paris Agreement, with transparent action plans and robust near-term targets. Find out more at: https://racetozero.unfccc.int  

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