Deedster Retail: For sustainable banks and financial institutions
Lead the change, or change will lead you.
The financial sector is instrumental in greening the economy and combat climate change. It is also well-positioned to lead the change together with the millions of citizens who now stand ready to contribute.
We help banks, neo-banks and financial institutions create exponential climate action by embedding climate data and tools on their digital platforms. We create a user experience where sustainability is visible and personalized in every step. Our nudging tools are specifically developed to spark user engagement and encourage behavioral changes. It's a win for all.
Deedster Retail: Customer Engagement and Retention
Embedded climate action in financial services
Our Software-as-a-Solution, Deedster Retail adds climate to the Personal Finance Management (PFM) and help customers progress toward sustainability and a greener lifestyle while at the same time engaging them with your existing infrastructure and products.
Banks and institutions become enablers in redirecting consumption to more sustainable patterns, by embedding data with outstanding accuracy and gamified climate action into financial services.
Add lifestyle services and an enhanced digital bank experience
Promote green financial products
True societal impact
Product overview: Deedster Retail
Gamification in banking to drive impact
Deedster Retail offers world-leading data accuracy with national data, machine learning and smart functions. Our data security is on par with banks' high standards and our flexible integration can get your preferred solution into your market in merely three months.
At Deedster we work with engagement every day and we know that recognizability, accuracy and relevance are key to raising awareness and spark curiosity. However, we also need actionable insights, gamification and nudging to go beyond the data and activate users in changing behavior.
#1: MEASURE
Carbon Footprint Calculator
Based on user lifestyle data and payment transactions, your customers can see the carbon impact on each purchase, calculate a carbon budget and trace carbon spending as effortlessly as they track financial spendings.
+ Outstanding data accuracy
+ National data for local relevance
+ More to come: Water and chemical usage
#2: EXPLAIN
Learnings and insights
By analyzing 6 – 12 months transaction history rolling, Deedster Retail provides data driven guidance, explaining the climate impact of the consumer's lifestyle. Our engaging quizzes will also provide your customers with the latest sustainability and climate research.
+ A fun way to raise climate awareness
+ Integrate sustainability in your offerings
#3: REDUCE
Data-driven Guidance and Actions
Offer your customers personalized suggestions on reducing their carbon footprint and introduce greener habits in their daily life based on their consumption profile and transaction data.
+ Hundreds of personalized deeds
+ Empower your customers to set greener habits and keep track of their progress
#4: BOOST
Green Incentives and Rewards
Innovate your digital customer experience with our gamification resources, micro-saving features, cash-back triggers and green offerings.
+ Gamification and nudging to activate users
+ Create lasting societal impact
Calculation Methodology: Carbon Footprint Calculator
Good deeds shouldn't be complicated
Doing good deeds for the planet should be easy and fun. That is why we at Deedster take care of the complicated. We are using more than 90 data sources in our calculation methodology, all baked together and presented as a real-time carbon footprint for the end-user.
Based on the consumption profile our climate action and engagement engine presents the user with personalized recommendations on sustainable deeds and habits they can introduce in their life to reduce their climate impact.
Success Story
Deedster Retail
with SEB in the Baltics
SEB in the Baltics launched SEB | My Footprint - a white label app with Deedster. This is an excellent example of how a bank can be at the forefront and take its sustainability strategy to the next level, reaching millions of people and raising climate awareness. At the same time, inspiring climate actions across three markets. Watch the tv-commercial introducing the app.
"It's been a pleasure to work with Deedster. The level of professionalism, the speed, and how this project has progressed have been phenomenal. We started with an idea, and within 10 months we launched our app in three markets. To navigate all different aspects of this project in a cross-geography collaboration within this timeframe has been amazing teamwork.".
Ragnar Toomla, Chief Product Owner Digital Channels, SEB Baltics.
Benefits with our solution ↓
Several options to integrate our SaaS
Embrace our solution
There are several ways to integrate our technology into our customers' digital interface.
1. Rest API
- Integrate in existing web/app
- Add your own design
- Standardized interface
2. SDK/Web Views
- Low effort, easy integration
- Offer proven CX and design
- Tailor to brand and context
3. Stand alone app
- White Label
- Co-branded
- Third party
4. Through our partners' PFM
- Fully integrated solution
- On-premise deploy
- Categorization alignment
Success Story
Contovista
and Deedster
Contovista is the market-leading PFM provider in Switzerland. Aiming to make sustainability a core capability in their next generation solutions for the financial markets, they partnered with Deedster.
"We were looking for the best player to help us enrich transactions with the carbon footprint for the Swiss market and found Deedster. We love that Deedster is not only raising awareness of CO2 emissions with the best (and local) data available but nudging users towards climate action. In less than a year, we launched a joint product and have a compelling roadmap for the future!".
Claudia Dietschi, Head of Sales & Customer Success, Contovista
Sustainability for banks and corporates
Intrigued?
Book a demo with us!
Are you a likeminded bank, fintech or PFM-provider looking into how to integrate sustainability in your offerings, please reach out to us!
During the 20 minutes demo we will:
-> Show how our technology can be embedded on your platform and how to think of the user journey
-> Share insights from other frontrunners and how they enable a shift to a more sustainable world in their market
-> Discuss the opportunities and challenges that you have in this space and how you can leverage sustainability to boost your business
We are proud partners of:
Data is key at Deedster and all our assets rely on thorough national and international scientific sources and reports. We collaborate with global data partners, such as Sustainalytics and WWF.
Get in touch.
We’d love to help your
organization!