Deedster Retail: For sustainable banks and financial institutions

Adding climate action to financial services

Financial institutions are centered at the core of consumption in our society. A unique position with a matchless opportunity for real societal responsibility by guiding consumers to reduce their climate impact.

The younger generations have high expectations of their financial providers to drive the transition towards a green economy and sustainable finance sector. They know time is of the essence and how we choose to act now will be our legacy.

Customer retention

Engage your

In your hands, our SaaS solution, Deedster Retail, will be a powerful tool for customer engagement, societal impact, and retention marketing. Promote your sustainability performance, green financing, and reward your customers when they engage in actual climate action.

This gamified solution integrates into your platform or app. It gives your customers access to market-leading climate data, a carbon footprint tracker, inspiring quiz lessons, suggested climate actions, and assets for carbon offset and green investments.

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Raise Awareness

of your organisations
sustainability and climate

Inspire and Take Lead

by becoming and staying
relevant to your customers.

Boost Engagement

by involving customers in
sustainability matters close
to your business.

Product overview

Deedster Retail

Deedster Retail offers world-leading data accuracy with national data and smart functions. Our data security is on par with banks´ high standards and our flexible integration can get your preferred solution into your market in merely three months.

Our solution offers:

  • World-leading data accuracy
  • National data for local relevance
  • Machine learning and smart functions
  • Flexible integrations and design 
  • Actionable and personalized insights


This is what you get with our SaaS solution ↓

Carbon Footprint Calculator

Based on lifestyle and payment transactions, your customers can see the carbon impact of each purchase, calculate a carbon budget and trace carbon spending as effortlessly as they track financial spendings.

Data-driven Guidance and Actions

Offer your customers personalized suggestions on reducing their carbon footprint and introduce greener habits in their daily life based on their consumption profile.

Learnings and Insights

Our engaging quizzes will provide your customers with the latest sustainability and climate research. A fun way to create climate awareness and establish a meaningful relationship to your customers.

Green Incentives and Rewards

Innovate your customer experience with our gamification resources, micro-saving features, cash-back triggers, and green offerings.

Success Story

Deedster Retail
with SEB Baltics

SEB Baltics launched SEB | My Footprint - a white label app with Deedster. This is an excellent example of how a bank can be at the forefront and take its sustainability strategy to the next level, reaching millions of people and raising climate awareness. At the same time, inspiring climate actions across three markets. Watch the tv-commercial introducing the app.

"It's been a pleasure to work with Deedster. The level of professionalism, the speed, and how this project has progressed have been phenomenal. We started with an idea, and within 10 months we launched our app in three markets. To navigate all different aspects of this project in a cross-geography collaboration within this timeframe has been amazing teamwork.".

Ragnar Toomla, Chief Product Owner Digital Channels, SEB Baltics.

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Data Accuracy
We use market-leading calculation methodologies to provide high data accuracy. Our carbon tracker uses national data, smart functions and more than 90 data sources to calculate an accurate carbon footprint.

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Flexible integration
Integrate Deedster Retail as Rest Api, SDK/Webviews or a Stand alone app, according to your preferences. Our solution also gives room for your own design, branding and content.

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Short-time to market
Circumvent your large backlog with Deedster Retail and hit the ground running. We can have your solution in the market after 3 months.

Data Security and GDPR
Security is at the top of our priorities. Our solutions are meeting the banks´ needs and requirement around data security and GDPR. 

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Several options to integrate

Embrace our solution

There are several ways to integrate our technology into our customers' digital interface.

1. Rest API
- Integrate in existing web/app
- Add your own design
- Standardized interface

2. SDK/Web Views
Low effort, easy integration
- Offer proven CX and design
- Tailor to brand and context

3. Stand alone app
White Label
- Co-branded
- Third party

4. Through our partners' PFM
- Fully integrated solution
- On-premise deploy
- Categorization alignment


We are proud partners of:

Data is key at Deedster and all our assets rely on thorough national and international scientific sources and reports. We collaborate with global data partners, such as Sustainalytics and WWF.



Sustainability for banks and corporates

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Some of our customers

We currently serve customers worldwide in 18 different languages.

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